Pietopia
Pietopia is on a mission to encourage people of all ages and abilities to get outside and play. Dreaming of a multi-generational park with walking trails, recreational sports, a skatepark and more, Pietopia came to Mobelux looking for a brand and a landing page to spread the word.
Deliverables:
Brand Direction
Web Design
Icon Creation
While we were brainstorming the right tone for Pietopia, we knew we wanted the brand to encourage play and movement for all ages. We wanted the brand to feel nostalgic, to remind the slightly older generations that the act of play isn’t only for kids. It enhances your well-being, both mentally and physically.
Along with the playful tone, we needed the brand to feel clean and timeless enough so that we could develop a wayfinding system for signs and directions around the park. The bright chartreuse helps you quickly identify directional items, and the clean typography and iconography are extremely legible from afar.
They needed a simple landing page to collect and attract potential park goers. We incorporated the design system we developed for the park itself so that it would have a cohesive feel.
